Brand Guide
1616’s colour palette is a key part of its visual identity — reflecting the brand’s personality while ensuring consistency across all platforms and materials.
The core colours of the 1616 brand are black and white, while secondary colours serve as accents, primarily appearing in icons and illustrations within the layout.
Black
HEX
#000000
RGB
000
CMYK
0 0 0 100
White
HEX
#FFFFFF
RGB
255 255 255
CMYK
The secondary colours are mainly used in the form of icons and illustrations as accent colours in lthe ayout.
Yellow
HEX
FCD546
RGB
252 213 70
CMYK
2 14 84 0
Orange
HEX
F6852A
RGB
251 134 40
CMYK
0 58 94 0
Blue
HEX
45A3DB
RGB
69 163 219
CMYK
67 22 0 0
Purple
HEX
B6A0CD
RGB
194 160 254
CMYK
28 37 0 0
Green
HEX
3F9E82
RGB
64 158 130
CMYK
74 17 59 1