Who we are
1616 by Ladd Foundation is a 10-week mental, physical and social wellbeing experience for youth hockey teams that blends real-life stories and on-ice drills from pro players with proven research-based curriculum and tools.
The program is designed by a team of experts to help youth hockey players, along with parents and coaches, create enriched environments that promote healthy development.
We believe that youth health and wellbeing is an urgent concern for our society. We’re on a mission to equip kids with the tools they need to discover, establish, and maintain competence, confidence, connection and character as a way of life. We want to provide them with a foundation that will enable healthy growth and development despite potential challenges they may encounter during adolescence.
Mission and vision
Andrew and Brandy Ladd created 1616 to make mental fitness & wellbeing a more significant focus of youth hockey and to shift minor hockey culture to emphasize hockey performance as well as the development of connections, confidence and character.
Our deepest desire is that through this program, kids will take on the attitude and mindset of the buffalo and learn to face life’s inevitable storms together, with courage and resilience.
Tone of voice
1616’s tone of voice is inspiring, supportive, and authentic—reflecting our commitment to both hockey excellence and personal growth. We speak with confidence and clarity, ensuring our message is accessible to young athletes, parents, and coaches alike.
Our tone is uplifting and empowering, encouraging players to embrace challenges, build resilience, and develop a strong mindset. While rooted in expertise, we remain relatable and approachable, using real-life stories and practical advice to connect with our audience. Above all, we communicate with passion and purpose, reinforcing that hockey is more than just a game—it’s a foundation for life.